A collection of conference papers that goes some way to answering the question: "What happened to the beautiful game?". Money, egos and big business took the faithful supporter - a consumer locked-in by loyalty to a dubious and exploitative product - for granted. But a glimmer of hope emerges with the rise of supporter run clubs where members act together and exercise collective shareholder influence. If Wimbledon FC had only read this a year ago.....
(Clive Yelf - bwl 19 June 2003 ) |
