I really enjoyed this book, all the more so as it enabled me to pinpoint just what it was about our local Lidle store that annoyed me! This is an anthropological study of the modern shopper emerging after years of patient observation and interpretation. Who can forget the previously unknown economic effects of the 'butt-brush' effect for example? As shoppers of varying types we can all relate to the fascinating examples that fill this study.
(Clive Yelf - bwl 18 April 2003 ) |
