|
Big Data: The Essential Guide to Work, Life and Learning in the Age of Insight by Viktor Mayer-Schonberger & Kenneth Cukier |
Rather presciently, the opening example of Big Data usage relates to the outbreak of the H1N1 virus with Google searches for symptoms providing a real-time picture of the spreading virus. A 'good' use of data mining but as companies and organisations realise that the data they hold is often more valuable than any product they make there can be a feeling of exploitation. This is a well-balanced discussion with fascinating, revealing and sometimes alarming insights.
(Clive Yelf - bwl 96 Spring 2020 ) |
|
|
|
