Thomas Carlyle called economics the dismal science. What would he have called behavioural economics? Lewis turns his attention to this burgeoning field by focussing on the friendship between two notable Israeli practitioners. I am unconvinced that this new craze advances human understanding or that it really is a science. Lewis's usual frenetic writing style doesn't make the subject any more exciting. After reading this book, Carlyle might conclude that 'dreary' might be an appropriate epithet.
(Jeremy Miller - bwl 87 Winter 2018 ) |
