Successful international business woman turned author and broadcaster, Heffernan sets out to explode the myth of competition as the prime-mover in every - fascinatingly documented - walk of life and argues the case that far from stimulating creativity and innovation fierce competition does the opposite, emulation leading to stultifying repetition and squashing of initiative. Only collaboration and mutual trust can produce creative cross-fertilisation of ideas. Enlightening, revolutionary, convincing (and extremely readable) this book should be compulsory reading!
(Annabel Bedini - bwl 73 Summer 2014 ) |
