I'd love to know how the author managed to create a career conducting the experiments detailed in this book. As a psychologist all human behaviour is fair game I suppose - the rituals in picking numbers for the National Lottery, the effect of your date of birth on your life, finding the world's funniest joke - but, however strange the question, fascinating insights and truly interesting responses invariably follow. And then of course you'll insist on sharing . . .
(Clive Yelf - bwl 71 Winter 2014 ) |
